Evaluation: Audience

• I used YouGov profile to get an idea of the target audience for our film opening. I have done this by searching up the demographics of people with the same common interest in a film. For this purpose, I have chosen three films which I think correlates with our project: Silence of the Lambs, Misery, and Sleuth. In all of these data, the general idea of our audience would be a male aged forty to fifty four with rather serious, objective professions such as law, police, government, and the military. 

• It is also presented that they all listed crossword puzzles as an interest. This is particularly fascinating to me as the life-threatening situation portrayed in films such as Sleuth and Misery ensures that the protagonist comes up with a plan to outwit his/her opponent. The enjoyment from outside-the-box thinking can also be applied to our opening as the audience may be drawn into figuring out a way for the victim to reach safety and the storyline to equilibrium which therefore unconsciously creates a deep sense of empathy crucial to an emotional cinematic experience. 

• The personality section of the profiles reveals adjectives such as grumpy, insecure and withdrawn. These seem to fall under the same category of negative qualities and unsatisfactory lives. This may explain why the killer’s unusual demeanour may be appealing to the target audience, especially through relation with an unhealthy state of mind.